JNTO

Rebuild Japan's appeal to ASEAN travelers post-pandemic — not as a luxury trip, but as an accessible cultural destination for the region's rising middle class.

Localized content series produced with SEA-born creators, anchored on 'surprising Japan' experiences beyond the Tokyo-Kyoto-Osaka triangle. Distributed via organic + paid social in six languages.

Strong content traction in Thailand, the Philippines, and Vietnam, with measurable upticks in search and booking intent tracked via partner DMOs.