Pentel

Integrated digital campaign for Pentel's regional launch.

Year

2025

Market

Southeast Asia

Services

Digital CampaignCreator Partnerships

The Challenge

Introduce a Pentel product line to SEA students and young creatives — a generation that grew up posting, not stationery shopping.

The Approach

Creator-first rollout across TikTok and Instagram Reels, backed by a hub site and always-on paid search. Every asset engineered for the feed, not adapted to it.

The Result

Launch month delivered significantly above benchmark engagement; creator-led posts outperformed brand-published creative on saves and completion rate.

Full case study coming soon.

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