SINGAPORE · 22 CROSS ST · LIVE

We Make
Brands Human

ブランドに、心惹かれるぬくもりを。

/ WHO WE ARE

Singapore-rooted, Japan-bridged. A tech-creative agency where local intuition meets global craft.

SCROLL TO EXPLORE ↓
SINGAPORETOKYOBANGKOKMANILAHANOI
Watch on YouTube
/ 01 — WHY TAMSAN

Three forces meet in every brand we build.

私たちが大切にしている、3つのちから。

/ 01

Human

文化の当事者が、肌感で設計

Our Singaporean creatives live the culture we design for. Local intuition isn't research — it's instinct.

/ 02

Tech

AIネイティブな制作プロセス

We design with AI from day one. Faster iteration, sharper outputs, always human-led.

/ 03

International

6拠点160人が、越境を支える

Singapore, Tokyo, Osaka, Taipei, London, Amsterdam — 160+ minds built for brands without borders.

12
YEARS IN SINGAPORE
33
YEARS IN JAPAN
160+
TEAM MEMBERS
6
OFFICES WORLDWIDE
/ THE PROBLEM
  • Localization eats the budget.
  • Campaigns don't land in-market.
  • Sites convert in JP, not in SEA.
  • Local audiences don't see themselves.
  • Sound familiar?
/ 02 — SERVICES

What we do.

Six integrated disciplines, one unified team.

  • / 01

    Inbound Marketing

    INBOUND
    Reach Japan-bound travelers and expat audiences across Asia with campaigns built for cultural nuance.
  • / 02

    Video Production

    VIDEO
    From in-flight commercials to TVCs and digital signage — stories that move across screens.
  • / 03

    Influencer Marketing

    INFLUENCER
    Culturally-native creators across Southeast Asia, matched and activated with precision.
  • / 04

    Paid Social Ads

    SOCIAL
    Instagram, TikTok, Meta — daily optimization with weekly reporting in Japanese and English.
  • / 05

    Web & CRM

    DIGITAL
    Multilingual sites, CRM integration, and ongoing CRO — engineered for Asia-wide scale.
  • / 06

    Brand Strategy

    STRATEGY
    Positioning, messaging, and creative direction — the foundation layer every campaign needs.
Not sure where to start? Let's talk it through →
/ 03 — SELECTED WORK

Recent work.

From in-flight commercials to regional brand launches — a selection of recent projects.

IN-FLIGHT COMMERCIAL
Video / Multilingual

ANA

A year-long ninja-led campaign turning ANA's in-flight pre-order shop into something passengers actually wanted to scroll through.

→
SINGAPORE LAUNCH
KV / Video / Social

ChargeSPOT

Otter-led launch campaign for ChargeSPOT's Singapore rollout — KVs, carousel ads, and step-by-step rental videos in one bundle.

→
AJINOMOTO cover
COMMS STRATEGY
Strategy

AJINOMOTO

Brand communication strategy across Southeast Asian markets.

→
Pentel cover
DIGITAL CAMPAIGN
Digital

Pentel

Integrated digital campaign for Pentel's regional launch.

→
JNTO cover
TOURISM CAMPAIGN
Inbound

JNTO

Inbound tourism campaign promoting Japan to ASEAN travelers.

→
/ 04 — TEAM

Made by people who live the culture.

A hybrid crew — Singaporean creatives who speak the region, Japanese producers who bridge home-market expectations.

// THE CREW
Adam Yeo 🇸🇬 SG
Adam Yeo
CREATIVE DIRECTOR
Edward Choo 🇲🇾 MY
Edward Choo
CREATIVE LEAD
Hiroaki Fujiwara 🇯🇵 JP
Hiroaki Fujiwara
MANAGING DIRECTOR
Hitomi Takayanagi 🇯🇵 JP
Hitomi Takayanagi
DIRECTOR
Tomoka Wakabayashi 🇯🇵 JP
Tomoka Wakabayashi
PROJECT MANAGER
Ayaka Miyake 🇯🇵 JP
Ayaka Miyake
ENGINEER
Saki Iwai 🇯🇵 JP
Saki Iwai
DESIGNER
Adam Yeo 🇸🇬 SG
Adam Yeo
CREATIVE DIRECTOR
Edward Choo 🇲🇾 MY
Edward Choo
CREATIVE LEAD
Hiroaki Fujiwara 🇯🇵 JP
Hiroaki Fujiwara
MANAGING DIRECTOR
Hitomi Takayanagi 🇯🇵 JP
Hitomi Takayanagi
DIRECTOR
Tomoka Wakabayashi 🇯🇵 JP
Tomoka Wakabayashi
PROJECT MANAGER
Ayaka Miyake 🇯🇵 JP
Ayaka Miyake
ENGINEER
Saki Iwai 🇯🇵 JP
Saki Iwai
DESIGNER
Adam Yeo 🇸🇬 SG
Adam Yeo
CREATIVE DIRECTOR
Edward Choo 🇲🇾 MY
Edward Choo
CREATIVE LEAD
Hiroaki Fujiwara 🇯🇵 JP
Hiroaki Fujiwara
MANAGING DIRECTOR
Hitomi Takayanagi 🇯🇵 JP
Hitomi Takayanagi
DIRECTOR
Tomoka Wakabayashi 🇯🇵 JP
Tomoka Wakabayashi
PROJECT MANAGER
Ayaka Miyake 🇯🇵 JP
Ayaka Miyake
ENGINEER
Saki Iwai 🇯🇵 JP
Saki Iwai
DESIGNER
/ 05 — JOURNAL

Notes from the region.

Insights on expanding into Southeast Asia — in Japanese and English.

Follow on note →
GUIDE

Expanding to Southeast Asia: A guide for Japanese companies.

Apr 2026 · 8 min read
→
ANALYSIS

7 Mistakes Japanese companies make in Southeast Asia.

Apr 2026 · 10 min read
→
STRATEGY #3

Which country first? Choosing your entry market in Asia.

May 2026 · 9 min read
→
TRENDS #4

Southeast Asia Digital Marketing Trends 2026.

May 2026 · 11 min read
→
Insights from our team in Asia. View all articles → ↗
/ 06 — CONTACT

Let's make something together.

Konnichiwa. Share your ideas, questions, or half-formed thoughts. Let's talk it through.

OR REACH US DIRECTLY
Hello!
I'm Tam-kun.

Start the conversation